Here's the deal, yo

Our founder is a graphic designer that loves her dog and also loves fashion. After searching high and low for collars that had the right look - urban but cute, edgy yet sophisticated - and coming up empty-handed, she decided to just make her own.

Fifi Runn represents the city dog, the dog that proudly pounds the pavement and relishes the dog park. Our products are for the dog that plays rough, but cleans up really well. We stand for the dog that loves, is loved, and remains pretty freaking cute throughout all of it.